CRM software application development process is rebounding in current senrio, basically large number's of companies are still undeveloped in terms of their application of software to support their customer management strategies. Less than 40 per cent of companies use CRM software, rest don't no how we can proced the work on crm. Companies that do employ CRM software are generally satisfied with their return on investment (ROI) from the software. Our data suggest that companies’ level of satisfaction with software performance varies directly with its reported impact on business profitability. The performance of the software in meeting companies’ expectations of customer retention is a statistically significant predictor of profitability.
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